The organisation behind The World’s 50 Best Restaurants is replacing its annual ranking, awards and related events with a three-pronged campaign, entitled 50 Best for Recovery
Designed to support restaurants worldwide in partnership with S.Pellegrino & Acqua Panna, the new initiative aims to help provide essential recovery support for restaurants across the globe.
It aims to deliver tangible financial relief where possible, as well as create and collate helpful resources for restaurant businesses as they emerge from the pandemic and seek actionable advice and support.
Today it announces the 50 Best Recovery Fund, with the generous backing of founding donor S.Pellegrino & Acqua Panna. The fund will be utilised to support a range of non-profit organisations working in different parts of the globe to aid the survival and eventual revival of the restaurant sector.
Funds will be raised through donations from 50 Best’s partners as well as a range of accessible initiatives – through which diners will be able to give back to their beloved restaurant industry.
50 Best also launches a 50 Best Recovery Hub online at theworlds50best.com/recovery – gathering – head here for advice, information and inspiration for the sector, as well as for food-lovers looking to play their part in sustaining and rebuilding our industry.
At the same time, 50 Best will continue to recognise the passion, skill and determination of restaurants, chefs and their teams as they push towards reopening and revitalisation.
In September, 50 Best will host a virtual Recovery Summit over several days, with a clear focus on exploring how the restaurant world can thrive once again. Comprising a range of events including masterclasses, talks, case studies, interviews and discussion forums, the Summit will gather the global gastronomic community together online to share learnings, promote best practices and explore visions of a post-pandemic world for restaurants and diners.
William Drew, Director of Content for The World’s 50 Best Restaurants, commented: “With 50 Best for Recovery, we aim to utilise our network, our relationships and our global reach to provide tangible help to as many restaurant businesses as possible across the world.
We stand alongside our partners in supporting the gastronomic community as a whole and fervently hope we can assist in promoting and accelerating the rebirth of restaurants of all types after this unprecedented period of suffering.
We truly believe we can and must all work in unison to give back to the restaurant sector and ultimately help shape a fresh and positive future.”
All details of the campaign will be available on the 50 Best for Recovery webpage and Recovery Hub as they are announced, as well as via Instagram @TheWorlds50Best and Facebook @50BestRestaurants.