A ‘soaper’ success? The prestigious Waldorf Astoria Hotels & Resorts has announced a new partnership with skin care brand Aesop, furthering Hilton’s efforts to reduce to reduce its environmental impact
Marking the conscious shift from travel-size toiletries for the Waldorf Astoria brand as part of Hilton’s ongoing commitment to reduce its environmental impact, Waldorf Astoria Hotels & Resorts has announced an exciting new partnership with skin care brand Aesop.
Select formulations, available in signature Aesop aromas, will now be the in-room toiletries for Waldorf Astoria Hotels & Resorts worldwide – a collaboration that signifies the first and only global hospitality brand with which Aesop has partnered to provide its product at this scale.
“This new partnership is an exciting moment for our luxury portfolio and represents Waldorf Astoria’s and Hilton’s ongoing commitment to offering exceptional amenities to loyal guests. As we reinvigorate our amenities around the world, aligning with Aesop’s global recognition and reputation as an industry leader is a testament to the product quality, appealing aromas, and intuitive customer experience it has shown over the years,” said Dino Michael, senior vice president and global luxury head, Hilton.
Furthering Hilton’s ongoing commitment to reduce its environmental impact, as part of this collaboration with Aesop, Waldorf Astoria properties around the world will offer full size in-room toiletries in 500mL formats made from 97 percent post-consumer recycled plastic – waving adios to the days of tiny travel-sized toiletries.
Since its inception, Aesop has sought to tread lightly on the environment and continues to make a conscious effort to improve its packaging. An intentional choice, the products will be the same high-quality formulations that are available to consumers at Aesop’s unique retail stores globally and will include Classic Hair Shampoo and Conditioner, Resurrection Aromatique Hand Wash, Geranium Leaf Body Cleanser and Rind Concentrate Body Balm.
The Aesop amenities will be a part of the expansive growth of the Waldorf Astoria brand and will be placed in new hotels as well as in existing landmark properties in Versailles, Maldives, Edinburgh, Las Vegas, and Amsterdam over the next year.
Suzanne Santos, chief customer officer, Aesop, told The Wordrobe, “The launch of Waldorf Astoria and Aesop’s partnership centers on a belief that uncompromising decisions are made in the name of customers, as we continue to prioritize opportunities to offer sustainable and clean products to guests.”
Aiming to create products that optimise and support the skin’s health, Aesop’s focus has always been on the contents of the jar. Driven by an uncomplicated approach, the idea is to launch fewer but better products, ignoring industry trends to instead focus on creating timeless formulations that serve a genuine purpose. As always, less is more.
