The Swan, Suffolk Launches Trio Of Stylish Staycation Packages

Ideal for weekend adventures filled with coastal adventures and beach-themed treats, The Swan in Southwold has launched a trio of exciting Great British Breaks

Whoever said you needed to leave the country for a luxury getaway? The stylish 35-room seaside retreat, The Swan, Southwold, is launching three new packages catering to over a third of travellers opting to stay in the UK this summer – Costa del Southwold awaits.


Designed to celebrate the very best of Great British breaks, guests can choose from a beachside staycation, some coastal downtime or a hit of high-octane fun.

Owned and run by the family behind the iconic Adnams brewery and distillery, The Swan overlooks Southwold’s lively market square and is a favourite amongst both locals and guests alike with its colourful interiors and laid-back style.


Ideal for aquatic-loving adventurers, new experiences include Southwold’s only gourmet beach hut afternoon tea; stand-up paddle boarding, guided kayaking and canoeing tours; wild swimming in the North Sea, kite surfing at nearby Kessingland Beach and guided walks exploring the Suffolk surrounds.

Package one: Butlers on the Beach
For the foodies, ‘Butlers on the Beach’ are now on hand to organise picnics and afternoon tea in one of Southwold’s sought-after beach huts; featuring the finest local produce from the hotel’s recently launched Still Room menu such as Scorched Mackerel, Mackerel Tartar and Kimchi and Suffolk Loin of Lamb with braised shoulder croquet.

Afternoons will be spent crabbing, amber hunting, exploring Southwold Pier or cooling down with a legendary Harris & James ice cream.

As the sun begins to set, The Swan’s butlers will organize fish and chips on the beach from the ‘Little Fish & Chip shop’ followed by VIP tickets to Electric Picture Palace in Southwold town, a mid-twentieth century-style cinema showing Richard Curtis’ upcoming Suffolk-based musical, Yesterday, throughout the summer months.

Prices start from £360 based on two sharing, subject to availability. Click here to make a booking.


Package two: Coastal contemplation
In dire need some downtime? The Swan’s newly introduced coastal contemplation package is just the relaxing remedy.

Rise early for sunrise stand-up paddle boarding and gentle yoga down on Oulton Broad, where The Swan’s butlers will be waiting with a warming cup of tea and freshly baked pastries.

Next, return to the hotel for a light lunch before embarking on The Adnams Way, a bespoke walking route created by the team at the hotel this summer and destined to provide the ultimate afternoon switch-off.

Stroll past the banks of the River Blyth, nearby Dunwich or The Swan’s sister properties, The Harbour Inn (the best spot in Southwold to watch the sunset) and The Bell Inn Walberswick, both located along the way.

All that exploring means you’ll be ready to relax – next, return for an early evening sleep-inducing ‘head in the clouds’ treatment at The Swan’s wellness partner, Blush & Glow, before an early evening dinner at The Still Room.

Prices start from £400 based on two sharing, subject to availability. Click here to make a booking.,


Package three: Active exploration
If it’s adrenaline that whets your appetite, you’ll love The Swan’s just-launched active exploration package featuring a number of alfresco activities.

The hotel’s self-guided canoeing and kayaking experiences allow guests to get their bearings in the area surrounding Snape and Aldeburgh on the river Alde estuary, 30 minutes from The Swan, whilst Southwold’s iconic high-speed Coastal Voyager boat takes guests on a 30-minute tour of Sole Bay.

Return to the hotel for an alfresco lunch at the Tap Room’s just-opened summer pop-up where favourites include Wild Garlic Risotto with grilled asparagus and Norfolk Mardler cheese, and a fish platter including Adnams Rising Sun gin-cured salmon, sweet-cured herring, crevette, blackwater wild oyster with cockles and trimmings.

For those looking to take things up a gear, The Swan’s skydiving experience at Beccles Airfield provides the ultimate aerial view from 13,000 ft. before plunging down to earth at speeds of over 120mph.

Back on dry land, Kessingland Beach provides optimum conditions for kite surfing, whilst Southwold beach is the perfect spot for guests to try their hand at a spot of surfing.

Prices start from £420 based on two sharing, subject to availability. Click here to make a booking.

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