Entirely redesigned from ground to sky, The Boca Raton resort in South Florida has announced the exciting transformation of its flagship hotel Tower, following a $65 million renovation project
Calling all sunshine seekers. Comprising five hotels in one iconic resort, South Florida’s The Boca Raton has celebrated the opening of Tower, its fully reimagined fifth and flagship hotel that leads an elevated perspective and ‘New Golden Era’ for today’s luxury traveller.
Following a $65 million transformation, the 27-story Tower, situated next to the newly constructed Harborside Pool Club, showcases expansive suites, breath-taking vistas, and distinct programming that deliver an unmatched experience for families and travellers of all ages.
First opened in 1969 as the city’s tallest building, Tower has been entirely redesigned from ground to sky by the renowned architecture and design firm, Rockwell Group. Paying homage to the pink hues of Boca Raton, the Tower’s exterior has been refreshed to a light Coastal Pink, and features 224 spacious suites and guest rooms, each with flexible configurations – from adjoining suites to entire floor takeovers, perfect for multi-generational families and groups of friends.
Key highlights include an NFT art collection that displays in the Tower Lobby, a listening lounge with crafted headphones by premium audio brand Master & Dynamic, a classic games area and an exclusivebook-lending library curated in partnership with Assouline.
Adding to the hedonistic experience, Tower’s dedicated butlers provide a range of services from the practical to the magical. And for high-touch service blended with modern technology (and a touch of whimsy), young guests can opt for a snack delivery from one of two Tower robot butlers, Johnnie and Ethel, named after the monkey pets of The Boca Raton’s original owner and famed architect Addison Mizner.
Perfect for a taste of winter sun just as the British weather gets gloomier than ever, set amongst 200 lake and oceanfront acres, guests are invited back to experience a brand-new offering.
Just steps away from a myriad of extraordinary experiences, visitors can look forward to exceptional accommodations, more than a dozen new restaurants – including four signature concepts in collaboration with Major Food Group – an 18-hole golf course, 16 tennis courts and six pickleball courts, to the award-winning 50,000 sg ft Spa Palmera, Pool Club, private golden beach and much more. When can we check-in?
Make it happen
Wallet: Accommodation at The Boca Raton’s Tower starts from $1,000 (approx. £816)
Getting there: Within reach of both Palm Beach and Miami, The Boca Raton is easily accessible via three international airports: 28 miles to Palm Beach Airport, 24 Miles to Fort Lauderdale, 45 miles to Miami International Airport, as well as 5 miles from Boca Raton Airport.
How: Find out more and make a booking via thebocaraton.com