Evok Collection has announced the exciting opening of 60-room Brach Roma in the first quarter of 2027: a new address in the heart of the historic city centre, located a few steps from the Tiber and just 100 metres from Piazza del Popolo
With Rome, Brach unveils its third destination, following Brach Paris and Brach Madrid and continues to shape an international brand with an instantly recognisable character: a living, urban, cultural expression of luxury, designed to engage in dialogue with the city.
The project is led by Zaka Investments (real‐estate company) on behalf of Evok Collection (hotel operator), both owned by Pierre Bastid and partnered with Famille C Participations (the investment fund of the Courtin–Clarins family), a strategic shareholder of Evok Collection.
Housed in a landmark 5,000‐sqm building, formerly a school, fully reimagined to become a 5‐star luxury hotel, Brach Roma embodies the Brach philosophy: an address that lives at the pace of its neighbourhood, as much for travellers as for Romans. Restaurant, patio, bar, rooftop, sport & wellness: a collection of experiences gathered in one place, all guided by the same exacting standards of style, detail and service.
As in Paris and Madrid, Philippe Starck is responsible for the artistic direction of Brach Roma, bringing to life the brand’s DNA: an inhabited, vibrant, understated expression of luxury, where people come as much for the atmosphere as for the experience. Brach Roma articulates a clear vision of what a living place should be: not a passing trend, but a lasting address capable of establishing its own rhythm, its own scene, its own community, and a distinctive presence in the city.
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When: Opening Q1 2027
