If you love incredibly sleek city stays, you’re in luck. The Shepherd Mayfair, a new 82-room boutique hotel has officially opened in historic Shepherd Market, bringing together individually designed rooms and suites, neighbourhood dining, British art and tailored wellness experiences
The Shepherd Mayfair opens its doors today in Shepherd Market, introducing an 82-room boutique hotel shaped by the history and social character of one of London’s most distinctive neighbourhoods.
The new hotel brings together individually configured rooms and suites, a collection of British art and tailored wellness and lifestyle partnerships. Dining destinations Fayre and The Lounge are open from today, while Teddy’s, the hotel’s late-night cocktail bar, will follow in November 2026.
The Shepherd Mayfair stands on the site of Mayfair’s oldest house, known as The Cottage, which dates to 1618 and was once home to a shepherd tending his flock. The surrounding fields later hosted the annual May Fair before architect and developer Edward Shepherd transformed the area into the intimate quarter that still bears his name. The hotel takes its name from Edward Shepherd, reflecting its connection to the neighbourhood he created. The Shepherd Mayfair draws this history into a contemporary interpretation of Mayfair’s historic mansions, pairing the refinement of a private residence with the independent spirit of the area.
The Shepherd Mayfair is a joint venture between Bain Capital and Orka Investments. Spanning 33,600 square feet across six floors, the hotel sits at 2 Stanhope Row, moments from Green Park, Bond Street and Mayfair’s galleries, boutiques and restaurants. References to local figures including Desmond Sautter, Lord Sandwich and Tiddy Doll appear alongside Braille and Morse details that recall the area’s wartime intelligence history and nearby Down Street station.
Lavish abodes
The Shepherd Mayfair has 70 rooms and 12 suites, each configured around the proportions of the original mansion layouts. Categories range from Standard and Superior Rooms to the larger Shepherd Suites and Mayfair Suites, with many rooms incorporating window seats overlooking Shepherd Market and Mayfair.
Adaptable furniture responds to the practical needs of travellers: desks convert into dressing tables, console tables become chessboards and integrated storage keeps rooms calm and uncluttered. Marble bathrooms feature bespoke Floris London amenities, with selected rooms offering bathtubs and separate seating areas. Rooms are available from £500 per night.
Decadent dining
On the ground floor, Fayre is a 62-cover neighbourhood restaurant serving breakfast, lunch and dinner. Its opening menu brings together British favourites and European classics, including twice-baked Cheddar cheese soufflé, roast halibut, beef fillet pithivier and beer-battered haddock with prawn mousse. ‘Puddings by the Glass’ gives classic desserts a theatrical presentation through a changing specials menu, beginning with a strawberry and Champagne trifle and followed by a new recipe each week inspired by the time period of the historic fair.
Fayre’s banquettes, dark timber panelling and berry-toned palette are set beneath wall coverings by British artist Adam Ellis, whose scenes reinterpret the traders, performers and spectacle of the original May Fair. A three-metre chandelier developed by Shepherd& with Somerset-based Cantelo Lighting brings together more than 500 individually suspended amber glass pendants in a brushed brass structure.
At street level, The Lounge is a 46-cover all-day café and bar with an outdoor terrace and a street-facing hatch for takeaway refreshments. It moves from breakfast and morning coffee to relaxed lunches and evening drinks, welcoming local residents as well as hotel guests. Dishes include a lobster and prawn brioche roll, braised beef short rib croquette and a beef burger. A bespoke Moatwood gin trolley, made from timber sourced from a fallen tree in Kensington Palace Gardens and hand-finished in Hackney, brings tableside martinis and gin serves.
Scheduled to open in November 2026, Teddy’s will be a 72-cover late-night cocktail bar on the lower ground floor, named after Edward Shepherd and reached from Market Mews or through the hotel. Opening Tuesday to Saturday from evening until late, it will pair lesser-known 1930s cocktails with five signature serves named after phrases coined by Victorian writer and Mayfair resident Edward Bulwer-Lytton. Its back bar will range from aged Scotch, Japanese and American whiskies to tequila, mezcal, Cognac, Armagnac, Calvados and Champagne.
Wellness at its finest
The hotel’s partnerships extend its approach to personal service. Floris London amenities have been developed with La Bottega for every bathroom. Italian clinical skincare brand Miamo supplies a curated selection of products for in-room minibars, while full-size products from its Glow, Moisturising and Hydrating protocols are available from the front desk.
Guests can book 20-minute EMS personal training sessions with E-Pulsive in their suite, in a nearby Royal Park or at the company’s Belgravia studio. The concierge can also arrange conventional personal training tailored to individual requirements.
Acting as a gateway between Mayfair and Shepherd Market, the hotel is traversed at ground-floor level by a walkway inspired by London’s historic arcades. Leading into Shepherd Market, the walkway features window displays from fashion, design, beauty, fragrance and drinks partners including MacKenzie-Childs, Aspinal of London, Miamo, Axel Arigato, KOIBIRD, MIND GAMES and Champagne Devaux.
Start the adventure
Where: The Shepherd Mayfair is now open at 2 Stanhope Row, London W1J 7BT.
Wallet: Rooms are available from £500 per night
How: Find out more and make a booking via theshepherdmayfair.com
