Ideal for a dose of winter sun, take an insider’s look at the sleek Viceroy at Ombria Algarve, a property set to signify a new era for the Viceroy brand
Leave the gloom of British winter behind and set your sights on this new opening instead. Welcoming guests from October 2024, Viceroy at Ombria Algarve will tell a new story for Viceroy as it further expands into Europe and sets its sights on a fresh tone and approach to the guest experience globally.
With far-reaching 360 degree views of rugged Algarve hills and open plains, Viceroy at Ombria Algarve showcases a new destination in the creative heart of the region – a peaceful, cultural and sensitively designed resort just north of Loulé and only 30 minutes from Faro airport and the coast.
President, Development at Viceroy Mark Keiser told The Wordrobe: “Viceroy at Ombria Algarve represents a new chapter for our brand, leading the portfolio with a refreshed perspective on guest experiences – it is wonderful to see our vision for the brand begin to come to life in Portugal. As we expand our presence in Europe with this new approach, our goal is to build a strong connection between our guests and the destinations they are exploring.”
Ombria CEO Patrick Freeman says, “Ombria is an authentic celebration of Portugal and the Algarve where local culture, history, design, and natural beauty are what define us. Viceroy and their focus on authenticity and guest experience is the perfect partner to introduce our first guests and homeowners to everything that makes Viceroy at Ombria Algarve unforgettable.”
Rich experiences that encourage new ways of seeing the world, will be a focal point for the repositioned brand; by inviting guests at the new resort to discover the ‘other side’ of the Algarve, due to its uniquely rural setting allowing for a deeper connection to the land and culture of the region.
All guest experiences will be led by locals whose families have lived in the hills for generations and continue to honour the more traditional ways of life. For example, a honey experience will take guests on a journey from hive to jar, guided by a local beekeeper with decades of expertise.
Guests will visit hives, extract honey, and enjoy a tour and tasting, making it a sweet and educational outing. Whilst Horseback Riding will offer scenic rides through the landscape and with a serene picnic of local delicacies by a river.
Other experiences will include wine and olive oil tastings, bird-watching, exploring the nearby hiking and cycling trails, boat trips, bread-making and pottery classes. Golf enthusiasts can embark on an 18-hole course designed by Jorge Santana da Silva, complete with a clubhouse that will serve as a hub for local golfers.
Embodying a vibrant village, Viceroy at Ombria Algarve will offer 141 rooms including guest rooms, suites and residences all set within 5.2 hectares. Designed by WATG, Promontorio (Lisbon based architect), and Wimberly Interiors, the architecture and interior design will honour the history and culture of authentic Portuguese style, embracing local craftsmanship and seamlessly blending it with more contemporary accents.
Comprising 24 accommodation buildings in total with each one of varying shape and size and with a central tower providing a focal point, the design reflects that of a traditional village. All guest rooms and suites will offer a mix of terraces, pools, balconies or jacuzzis, as well as little kitchens, pantries and dressing spaces.
The resort will launch with an impressive six dining outlets, each paying homage to the hotel’s locality and utilising produce either grown on-site in their gardens and orchards or sourced locally.
Viceroy at Ombria Algarve will be home to four swimming pools (three heated and one seasonal) with valley and sunset views, and for families, the Kid’s Club will provide both outdoor and indoor spaces.
Don’t forget the wellness opportunities either. A holistic-focused Spa by Viceroy equipped with a thermal pool, eight treatment rooms and beauty outlets such as a hairdresser and barber will open in early 2025.
The project is dedicated to the health of the local land and ecosystems, a plant nursery for instance will ensure the development and growth of local species and preservation of the existing flora and fauna, whilst over 700 oak trees have been planted and 1,800 linear metres of river habitat restored. Solar and geothermal energy and bioclimatic architecture are all present through the resort.
Make it happen
Wallet: Viceroy at Ombria Algarve will be open year-round with rates starting from £450 for a Deluxe King Room on a B&B basis.
How: Find out more and make a booking via viceroyhotelsandresorts.com
When: Opening October 2024
