Drinks have never felt so digital. Adam Handling’s flagship watering hole, Eve Bar, has announced the launch of London’s first NFT Cocktail Menu Collection
Consisting of 13 pieces, created in collaboration with a local artist and bartenders, the exclusive collection is the first of its kind from a UK hospitality group and will be released for auction shortly.
Adam Handling Restaurant Group will release the capital’s first NFT Cocktail Collection on Opensea. The Collection, which features pieces inspired by Eve Bar’s signature cocktails, will have minimum prices to cover transaction fees and others will be set as high as 2ETH (approx. £4,000 at time of release), offering cocktail enthusiasts and NFT collectors the opportunity to mint (purchase) an NFT via the Opensea platform.
If you’re currently scratching your head thinking, “What is an NFT?”, we’ll fill you in – NFT stands for non-fungible token, which basically means that it’s a one-of-a-kind digital asset that belongs to you and you only. They’re also all the rage – even Justin Bieber made headlines recently for acquiring one.
This sip-worthy NFT project marks the first of its kind from a UK hospitality group. Each NFT from the collection will come with a recipe card so buyers can make the cocktail themselves at home, as well as including an undisclosed amount of complimentary cocktails at London’s Eve Bar.
Included in this NFT Cocktail Collection are three rare NFTs, exclusively designed and created by Eve Bar’s very own Bar Manager, Marco Grisafi and Head Bartender Giulia Gazzetto, as well as from Josh Linfitt – Bar Manager of Ugly Butterfly.
These three rare NFTs will come with a top-secret recipe, associated with their bespoke cocktail, that only the creator and buyer will own. Adding an additional tangible asset, the buyers of these rare NFTs will also receive a one-to-one, digital or in-person masterclass with the NFT curator – ensuring they have the skills to create their bespoke cocktail.
After an NFT within this Cocktail Collection is purchased, the cocktail recipe will be revealed, showcasing Eve Bar’s unique cocktail craftsmanship which takes inspiration from the kitchen upstairs at Frog by Adam Handling. The bar team utilises seasonal and discarded ingredients from Frog’s acclaimed kitchen, such as red cabbage, fermented grapefruit and beetroot, to create the refined, yet unexpected, cocktails that complete their liquid kitchen.
Striving to grow awareness for NFTs within the hospitality industry, the Collection will be promoted across social media, in particular Twitter, to build a community and promote the Collection ahead of launch.
Auction date and further details to be announced shortly.