Sportswear Brand On Running Launches New Resale Initiative

Run, don’t walk. Designed to help extend the life of its footwear, On has launched ‘Onward,’ a new resale programme powered by Trove, the recommerce operating system

With reducing environmental impact more important than ever, Swiss performance sportswear brand On has collaborated with Trove to launch its new ‘Onward’ initiative – a platform that allows consumers to shop and trade in pre-owned On footwear with an aim to add further apparel in the future.

Designed to help extend the life of its products, the new partnership is a step forward in helping On become a more circular company. No stranger to sustainability, On has shown continuous awareness of its global environmental footprint since the brand’s inception, working to increase the usage of recycled fabrics and decrease carbon emissions with existing products such as its fully recycle shoes. ‘Onward’ is the latest venture that the brand states will help it “take responsibility for every product and its afterlife”.

Caspar Coppetti, co-founder of On, commented: “We remain dedicated to making high-quality products that push the bounds of innovation, challenging limits that previously existed in the footwear industry. With the launch of Onward, we are giving our customers more access to ground-breaking products, while giving our products an extended lifespan at the same standard of quality.”

‘Onward’ will initially be available for On footwear only, with the sportswear brand allowing customers to send back their “gently used On gear” in return for credit to spend on their next purchase at ‘Onward’ or

Gayle Tait, chief executive of Trove, added: “On is revolutionising the running experience with its sustainability-focused, high-performance designs, and as a global leader with a highly engaged worldwide community, the brand is uniquely positioned to help tackle environmental challenges. “We are proud to power the Onward program to offerconvenient way for customers to trade in and shop for preloved On gear and to support the brand’s efforts to build a fully circular product lifecycle.”

Trove’s recommerce operating system can process millions of items and offers end-to-end item intelligence to deliver profitable and sustainable growth at scale for leading brands like On. Unlike marketplaces and peer-to-peer sites, Trove powers trade-in and resale within a brand’s unique ecosystem, allowing each brand partner to own the experience and engage with new and existing customers.

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