New year, new wardrobe. With another huge year of fitness racing ahead, PUMA and HYROX have just launched a brand new SS25 collection. Putting their best foot forward, for the first time ever the array also includes co-branded PUMA x HYROX footwear
Built with HYROX athletes in mind, the specially curated performance and lifestyle gear is designed to help athletes excel at their next HYROX race – and is set to be worn by HYROX Elite 15 athletes including 2024 Women’s World Champion Meg Jacoby and Men’s Pro World Record holder, Hunter McIntyre.
If you’re new to the world of Hyrox, it’s a fitness race that combines plenty of running with functional exercises, testing both endurance and strength. Becoming more popular by the day, HYROX is now a truly global phenomenon, with half a million athletes of all ages and abilities expected to compete worldwide in the 2024-25 season.
Designed specifically for HYROX, the new collection features PUMA’s innovative CLOUDSPUN and THERMOADAPT technologies, which will help to keep HYROX racers of all levels comfortable and dry throughout their training block and race day.
The CLOUDSPUN premium-brushed material provides athletes with the softest training gear on the market, whilst the THERMOADAPT moisture-wicking technology cools you down when you are hot and deactivates once cooling is complete, optimizing comfort and performance.
Key items in the women’s collection include a PUMA x HYROX W Cloudspun Hoodie, PUMA x HYROX Cloudspun W Sleeveless top, PUMA x HYROX Mid Impact Bra and PUMA x HYROX Cloudspun 3” short tight. In the men’s collection, key items include the PUMA x HYROX Cloudspun M Tank, PUMA x HYROX Cloudspun M Hoodie and PUMA x HYROX M 2in1 Training Short.
Also making its exclusive debut in the SS25 collection is a PUMA x HYROX co-branded men’s and women’s footwear line. These unique colourways are available in three different PUMA silhouettes: Deviate NITRO™ 3, Deviate NITRO™ Elite 3 and Velocity NITRO™ 3.
Underpinned by PUMA’s best in class PUMAGRIP outsole – ensuring optimal grip when performing exercises and giving you ultimate traction during your run – each silhouette offers a unique benefit to aid your performance.
Velocity NITRO™ 3
The perfect training partner, Velocity NITRO™ 3 features PUMA’s innovative NITROFOAM™ technology for lightweight cushioning and responsiveness, ensuring you have the cushion, comfort and versatility you need to conquer all types of exercise and distance. A specially engineered, breathable mesh upper is lined with a bespoke PWRTAPE, providing targeted support and structure in areas most prone to stress, whilst the rolled collar is reinforced with foam to enhance comfort and fit.
Deviate NITRO™ 3
Deviate NITRO™ 3 is engineered with even more of PUMA’s cutting-edge NITROFOAM™ technology to deliver supreme cushion and responsiveness. This award-winning shoe comes with a carbon fibre PWR Plate to offer a smoother and more consistent source of speed, resulting in an explosive toe-off that propels athletes beyond their normal limits. Its lightweight engineered mesh upper features strategically placed PWR Tape to provide support in high stress areas, with a padded collar offering additional comfort and fit.
Deviate NITRO™ Elite 3
PUMA’s lightest ever race day shoe, Deviate NITRO™ Elite 3 features PUMA’s innovative NITROFOAM™ Elite – the elite version of its advanced nitrogen-infused foam technology – that gives runners superior energy return, whilst an improved, stiffer carbon fibre PWR Plate increases propulsion and allows wearers to unlock maximum speed. The mono-mesh upper enhances breathability and is reinforced with PWR Tape in prominent stress areas.
Moritz Fürste, Co-founder of HYROX told us: “Puma are one of our foundational partners, and I’m delighted that this relationship has continued to develop. We share a mutual vision and passion for the sport of fitness racing; now we are pushing the evolution of the sport with bespoke apparel and footwear that will enhance consumers training and racing experience. I look forward to seeing how these products will evolve in the next years with both the elite sport and mass participation consumers driving new innovation.”
Available to purchase at HYROX events, on PUMA.com, in PUMA flagship stores and in selected retailers across North America, Europe, Latin America, Asia and Australia.
