Run, don’t walk. The authentic Danish bakers Ole & Steen are giving away 250,000 FREE Cinnamon Socials throughout June to celebrate the month of the Midsommar solstice – here’s how to get yours
Authentic Danish bakers Ole & Steen have announced a special celebration of the Midsommar festival with a record breaking 250k giveaway of their signature Cinnamon Social, an irresistible slab of layered pastry dough with soft flavourful fillings.
Midsommar is a Scandinavian festivity that celebrates the summer solstice, the longest day of the year, on June 23 and June 24. Thousands of solstice parties are organised in public places, remote areas and forests where people dance around the Midsummer maypole while wearing wreaths, playing games and gathering around bonfires until the early hours.
Bringing a much-needed boost of morale to the UK, Ole & Steen is giving away 250,000 slices of their irresistible layered pastry during the month of June.
The authentic Danish Cinnamon Social is For those looking for a plant-based pastry, there’s a vegan option too. If you haven’t devoured one yet, you’re missing out.
Ole & Steen is known as the ‘Home of the Social’ with the Cinnamon Social being Ole & Steen’s most popular item. Best shared with good company as a 12 or 6 slice bake, or as an individual treat, by the slice, any time of day.
How To Grab A Pastry
To receive the free slice of Cinnamon Social, which normally costs £4.25, new guests should download the Ole & Steen app from the app store and register. Once they do they will find 450 points in their app which is enough to get them a free slice of Cinnamon Social*. Not forgetting their loyal hygge lovers, all current app users will receive a slice of social too.
A spokesperson for Ole & Steen said: “We’re excited to be able to share the cheer and festivities of Midsommar with our guests by offering a slice of the traditional flavours of Denmark across all of our UK stores”.
Last month Ole & Steen launched the exciting new menu which focuses on quality and premium produce featuring new toasties, traditional open rye sandwiches, premium drinks and breakfast buns that can be enjoyed inside or al fresco as we embrace the summer season.
Make it happen
Need-to-know: *The points are valid for 12 months and can be used on a number of other rewards*. Full terms available here: https://oleandsteen.co.uk/app.
Where: The Ole & Steen London stores can be found at: Northcote Road, Seven Dials, St James, Haymarket, Eccleston Place, Belgravia, Victoria Nova, Canary Wharf, Strand, Old Brompton Road, Chiswick, Hampstead, Oxford Westgate, Richmond, Leicester Square, Oxford Circus, Wigmore Street, Notting Hill Gate, High Street Kensington, Westfield (Shepherd’s Bush), Tottenham Court Road, Greenwich, London Wall, Jubilee Place and Kingston.
