Meet the Founder: Maxine Laceby of Absolute Collagen

Editor Sophie Ritchie sits down with collagen queen Maxine Laceby, founder and CEO of Absolute Collagen to talk more about the beauty benefits of collagen, along with what it takes to build a multi-million pound business

Collagen. Almost everyone is talking about it. Excuse the pun, but there’s no denying that collagen is on everyone’s lips! Vital to our bodies, collagen is a building block that promotes skin elasticity, holds your bones and muscles together, provides structure to joints and protects your organs. But although our bodies naturally produce collagen, the production of it slows down as we age.

With more people than ever before using the beauty-boosting effects of collagen supplements and other products, editor Sophie Ritchie talks plumping up the volume with Maxine Laceby, founder of the multi-million pound business Absolute Collagen…

What inspired you to launch Absolute Collagen in 2017?
Because it worked! Once I realised the power of collagen, I wanted to make it accessible to as many people as possible, keeping it cost-effect and available direct-to-consumer.

What advice would you give an aspiring beauty entrepreneur? 
Be you, stand by your morals and principles. Plus, it’s important to remember that it’s hard work – nothing happens overnight!

What do most skincare and beauty companies get wrong about how to keep our skin healthy for years to come? 
Complicating the customer journey and confusing the consumer with too many products.

What is your favourite thing about collagen?
It works! We all produce collagen naturally in our own bodies and so a collagen supplement is a simple way to top it up and look after yourself.

If you could change one thing about our skin, what would it be? 
The fact that I’m quite high coloured, so I always have rosy cheeks.

What is your opinion on the rise of ‘vegan’ collagen products? Are they as effective?
You can have a collagen-boosting product that is suitable for vegans, but ‘vegan collagen’ doesn’t exist – because collagen is only found in animals. However, we wanted to make sure everyone can use Absolute Collagen in some way or another – which is why our Maxerum collagen-boosting serum is suitable for vegans.

What can be done to prevent or counteract the decline of collagen production? 
Take a daily collagen supplement like Absolute Collagen and try to eat foods rich in amino acids – like nuts and seeds.

Is there anything else people need to know about collagen and ageing?
Your collagen levels begin to deplete around 25 years of age, so your early twenties are when we’d advise you start your Absolute Collagen journey – however anyone of any age can benefit from taking Absolute Collagen.

Founded in 2017 by Maxine Laceby, Absolute Collagen’s liquid formula provides you with a high, concentrated dose of collagen in a convenient, travel-friendly sachet. Absolute Collagen is now recognised as one of the best collagen supplements on the market, with over 25,000 monthly subscribers and can be purchased directly from

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