Sweat, shop and save sustainably thanks to lululemon’s exciting ‘Like New’ recommerce programme, available to all of its US customers from the end of April onwards
Following a successful trial ‘run’ in Texas and California, fitness brand Lululemon is launching its ‘Like New’ recommerce programme within all of its US stores, effective from April 22 onwards.
An initiative launched to further improve the brand’s sustainable approach, the ‘Like New’ trade-in and resale programme allows consumers to trade in pre-loved Lululemon clothing in exchange for an e-gift card at one of more than 390 participating US stores, with “gently used” products (okay, that’s a relief), such as bottoms, tops and jackets then repurposed and available to buy online at likenew.lululemon.com.
Lululemon ‘Like New’ first launched in May 2021 with a trade-in pilot across 80 participating stores in Texas and California. The trial received “an overwhelmingly positive response,” states the fitness brand, with the majority of inventory categorised as ‘good as new,’ – highlighting the product’s high quality allowing for second and third life cycles.
The expansion is a “natural next step” to continue building on its circular model for sustainability, added Lululemon, as the brand plans to reinvest 100% of the profits from ‘Like New’ to further its bid for 100% of all products with sustainable materials and end-of-use solutions by 2030.
The move is part of Lululemon’s multi-year Impact Agenda strategy to minimise its environmental impact and to generate long-term value through creating circularity by reducing waste, developing products with sustainable materials, and giving options to repair or recycle products.
Celeste Burgoyne, president of Americas and global guest innovation at Lululemon, commented: “At Lululemon, we’re deeply committed to creating quality products built to last and that are better for people and the planet. Bringing Lululemon ‘Like New’ to all US guests is a major step toward a circular eco-system and achieving our Impact Agenda goals to reduce our environmental footprint.
“We’ve seen incredible momentum from our pilot programme, and we look forward to welcoming new guests nationwide.”
The programme is currently available in US stores only, but fingers crossed for a UK expansion.
Image credit: lululemon