Leading athleticwear brand Lululemon has announced its first debut footwear collection for women, with the first style, Blissfeel, available to purchase from March 22
Putting their best foot forward? Canadian athleticwear maker Lululemon has announced plans to launch its debut footwear models, starting with its first women’s shoe release this month, with a men’s collection due to follow in 2023.
During a media event in New York, Lululemon unveiled its first female footwear model, Blissfeel, available to purchase online and in select stores across the UK, North America and Mainland China from March 22. Three additional styles were also revealed, Chargefeel, Strongfeel and Restfeel, which will be slowly introduced in the coming months, said the company, which cut its teeth making yogawear for women.
“Footwear is the natural next step for us to expand and apply our long history of innovation in fit, feel and performance, and it represents an exciting moment for our brand,” said Lululemon CEO Calvin McDonald.
“We are entering the footwear category the same way we built our apparel business—with products designed to solve unmet needs, made for women first.”
Carefully constructed, each shoe is designed to deliver a specific feeling and features different upper materials, foam compounds, construction methods and colours for the perfect balance of cushioning and support.
Launching this summer, Blissfeel is a running shoe engineered with an upper that supports movement and foam sole and comes in ten colourways; Chargefeel is cross-training shoe designed for gym training and short runs and features a dual density midsole, and an upper that provides midfoot lock down; and Restfeel is an elevated slide for post-workout.
Finally, Strongfeel is a training shoe designed for multi-directional movement that features a low profile, supportive midsole with a multi-directional outsole. The final shoe design will launch in autumn 2022.
A debut men’s footwear collection will roll out in 2023, along with future special edition and seasonal collections.