One for the home chefs. Discover the Le Creuset colour that is made to be yours with this immersive new popup at Harrods
Londoners can discover the Le Creuset colour that’s made for them this autumn, as the iconic French cookware brand brings its free, first-of-its-kind immersive experience to the Harrods Linley Kitchen from now until 13 November 2026.
As all serious foodies know, choosing a Le Creuset colour has always been personal. From the brand’s iconic Volcanic to its vibrant and ever-expanding palette of shades, colour has been at the heart of Le Creuset for more than a century.
For four weeks from 20 October, the Harrods Linley Kitchen will be transformed into an immersive Le Creuset destination, bringing together the brand’s legendary colour palette, craftsmanship and innovative technology to create a completely personalised experience.
How it works
‘Made to Be Yours’ is a world-first retail experience designed to reveal your Le Creuset cookware colour based on what naturally catches your eye and how you respond.
Using AI-powered camera technology*, the experience reads which way your gaze is drawn and how you react as Le Creuset’s iconic colours unfold in front of you. The technology then reveals the shade you’re instinctively drawn to, alongside an interpretation of why that particular colour is Made to Be Yours.
The final reveal immerses visitors in your matched colour and concludes with a piece of digital artwork inspired by the colour discovery, creating a keepsake that can also be shared to your social channels.
Among a century of colour, find out which one is Made to Be Yours with a visit this autumn.
Make it happen
Where: Harrods Linley Kitchen, Level 3, Harrods 87-135 Brompton Rd, London SW1X 7XL
When: Monday-Saturday – 10am-9pm, Sunday – 11.30am-6pm
How: Browse the full collection via harrods.com
When: Available until 13 November 2026
