Consider yourself a Zet-setter? Here’s everything you need to know about The Zetter Bloomsbury, opening October 2025
The Zetter has revealed the first glimpse of the interiors for its latest hotel, The Zetter Bloomsbury, ahead of its much-awaited, grand opening in October 2025. Featuring 68 distinctive rooms with interiors courtesy of acclaimed designer, James Thurstan Waterworth, the property’s debut shoot offers an a sneak peak into its indulgent bedrooms.
The images beautifully showcase the hotel’s historic allure while bringing to life the blend of Georgian charm and lived-in elegance that define its two distinct accommodation types.
Managing Director of The Zetter, Liutauras Vaitkevicius, commented: “The Zetter Bloomsbury will mark yet another important milestone in the evolution of London’s boutique hotel scene. The Zetter, often credited as being the trailblazer of the concept, continues to lead the market and evolve in its own right. The unparalleled design will be matched with our conceptual and experiential service. The team and I simply cannot wait to start welcoming our guests to The Zetter Bloomsbury in 2025!”
Positioned near Russell Square, The Zetter Bloomsbury represents a remarkable transformation of six 300-year-old Georgian townhouses. Think original architectural details balanced with carefully sourced antiques and richly layered textiles; the result is an elegant yet relaxed atmosphere.
Thurstan Waterworth, told us, “Our mock-up rooms beautifully blend a snug bedroom with a larger, elevated suite. The suite highlights rich colours, while both spaces offer an intimate, lived-in feel. The bedrooms are unique, standing apart from other London hotels, with a timeless quality, lovely layers, and antique touches throughout.”
Each of the 68 rooms present a distinctive design, featuring soft Georgian pastels in shades of pink, blue, and green paired with darker hues to create a calm ambiance, while antique reclaimed floorboards and Victorian upholstery add warmth and character.
The freshly curated mock-up suite includes a four-poster bed, freestanding bath, bay windows fitted with striped curtains using fabric from Tissus D’Helene, offering enviable views of the hotel’s serene gardens and the British Museum.
The other mock-up room, which is slightly more snug in size, features beautiful panelling and a half tester bed, as well as a bedside lamp created using a 19th-century Japanese mosquito net thoughtfully sourced during a trip to the south of France, adding a touch of historical charm and craftsmanship to every corner.
As with the other Zetter properties, the Zetter Bloomsbury will remain true to the brand, maintaining that British eccentricity which The Zetter is known and loved for.
Despite spanning 13,760 square-foot, The Zetter Bloomsbury prides itself on having created the feeling of being a ‘home away from home’ for guests, complete with modern comforts and a cosy colour palette – the clever result of layering within each space.
The bathrooms, designed to evoke both indulgence and relaxation, are equally impressive. The images reveal freestanding tubs and walk-in showers, set against the backdrop of elegant tiles and marble countertops. High-end, natural British bath products from VERDEN will further enhance the guest experience, as The Zetter becomes the first hotel group to partner with the eco-conscious fragrance brand.
Beyond the bedrooms, The Zetter Bloomsbury offers a variety of inviting communal spaces designed to feel like an extension of the home, achieved through fluid furniture arrangements. Upon arrival, guests will be welcomed into ‘The Sitting Room’, the hotel’s cosy bar area where the formality of the check-in desk does not exist, but instead, guests will be greeted with a cocktail in hand by one of Zetter’s talented mixologists.
The lower ground will feature ‘The Larder’ that is also a private dining area for 20-40 people, whilst ‘The Drawing Room’ will be next door. The light-filled Orangery serves as a picturesque breakfast spot, with its floor-to-ceiling windows overlooking the tranquil gardens, which will host seasonal outdoor events, including summer barbecues and chef pop-ups.
Reflecting on his approach to the interiors, Thurstan Waterworth explained, “The images provide a rare glimpse into the thoughtful crafting that has unfolded over the past four years, with pieces handpicked from auctions across the UK and Europe, resulting in a truly unique depth and character that will define The Zetter Bloomsbury.”
Opening autumn 2025. Find out more via thezetter.com
