Womenswear brand In The Style has unveiled a new clothing partnership with Dame Deborah James to raise support for The Bowelbabe Fund
James, who is currently receiving end of life care for bowel cancer, has been working with In The Style on a fashion collaboration for several months. With 100 percent of profits donated directly to The Bowelbabe Fund, which raises money for Cancer Research UK, the first product from the collaboration is a bespoke Bowelbabe ‘Rebellious Hope’ T-shirt.
With a full collection set to be unveiled at a later date, the first product from the inspiring launch features a simple white t-shirt with a black ‘Rebellious Hope’ slogan. Designed to encapsulate the British summertime and activities she loves, James’ collection is much more than fabric and trends – it’s a “range that is helping people to ‘dress up to feel better’ no matter what your situation is”.
The Bowelbabe Fund was founded by James and her family earlier this month to help fund clinical trials and support research into new treatments for cancer patients, as well as to raise awareness of bowel cancer. In less than one week since its foundation, the fund has surpassed 6 million pounds in donations – with 100% of profits from the new collection set to add to its important mission.
James commented: “The reason why I wanted to do this collection with In The Style is because it has been something totally different to cancer for me. I love fashion and anyone who knows me or has followed me for years knows I love my dresses and I am always hunting for the best prints.
“When we started work on this collection, I didn’t realise that I’d be living a hybrid life between home and hospital, and even from hospital, we’ve made this happen. It has been a project that I have really enjoyed, and above all, it has given me something else to think about.
“I really hope you love it as much as I loved designing it. I hope it brings you joy and it makes you feel great when you put it on.”
In The Style founder and chief brand officer, Adam Frisby added: “Although I wish I were saying this under different circumstances, I am incredibly proud of this collaboration. I’ve followed Deborah for a long time and her constant positivity, uplifting spirit, and overall mentality of living her life to the full to make sure every day counts is an inspiration to me, our team, and everyone else who has come across her journey.
“I noticed how much Deborah loved dressing up and how clothes made her feel more confident – so together we’ve made sure this collection encapsulates all of that. It’s a range that is all helping people to ‘dress up to feel better’ no matter what your situation is.
The team at In The Style have done everything they can to ensure Dame Deborah could see the release of this range, and I’m so incredibly proud of what she has created and everything it stands for. We hope the proceeds raised by this collection can provide valuable support to the Bowelbabe Fund and Cancer Research UK to help others going through a similar journey.”