


Here’s how you can keep it glowing, even in the harsh winter months
Who doesn’t love that sun-kissed, golden glow? There are very few things that make you look great and feel good in equal measure, but that’s exactly what a tan does for us.
So, if you’re guilty of deliberately trying to tan yourself through sun exposure, you’re not alone – in fact, a third of Brits are on the same page!
But when the colder months roll in, keeping that bronzed look can be a challenge. Luckily, with the right products and routine, you can maintain your gorgeous tan all year round, and do it safely without risking sun damage.
Here’s how you can keep it glowing, even in the winter:
Exfoliate Regularly

Whether your tan is natural or from a bottle, the first step in keeping it flawless is exfoliation. Exfoliating 2-3 times a week removes dead skin cells that can make your tan look patchy and uneven. Pay extra attention to drier areas like your elbows, knees, and ankles, as these spots can build up more dead skin.
Regular exfoliation also preps your skin for better absorption of tanning products, giving you the smooth, even finish you crave. Opt for gentle scrubs or exfoliating gloves to avoid irritation, and always follow up with a good moisturiser to keep your skin soft and hydrated.
Self-Tanning Products

Self-tanning products are the go-to for an effortless bronzed glow without any sun exposure. Whether you prefer mousses, lotions or sprays, self-tanners offer a quick and convenient way to look like you’ve just come back from a holiday.
Using a tanning mitt is a must for smooth application—it helps distribute the product evenly and prevents streaks. Be cautious around tricky areas like wrists, ankles and knees. These areas can absorb more product, so blend well to avoid an unnatural build-up of colour.
Tanning Accelerators

Tanning accelerators can be a game-changer for keeping your tan longer and making it easier to achieve in the first place. These products work by stimulating melanin production in your skin, which helps it tan faster and hold onto that golden colour longer.
Most accelerators can be used either in natural sunlight or with tanning beds but remember, sun safety always comes first. Even with tanning accelerators, it’s crucial to use a good SPF to protect your skin from harmful UV rays.
Hydration is Key

Keeping your skin hydrated is one of the most important steps to prolonging your tan and ensuring it fades evenly. Dry skin tends to shed faster, which leads to patchiness and a shorter-lasting tan.
A rich, nourishing moisturiser should be your best friend, especially in the colder months when your skin tends to lose moisture more easily. Look for ingredients like hyaluronic acid, glycerine or shea butter that deeply hydrate and lock in moisture.