Dior Announces New Fitness Equipment Collaboration with Technogym

Image credit: Dior x Technogym

Designer wellness, anyone? Luxury fashion house Dior has dipped another toe into the wellness market, with the exciting release of high-end fitness equipment developed in collaboration with sports specialists Technogym

The new line, which will be available to purchase from January 2022, follows the house’s recent Dior Vibe collection, an elegant sportswear range designed by Maria Grazia Chiuri for the Dior 2022 Cruise show.

Breaking away from fashion and stepping towards the world of cardio instead, the Dior and Technogym Limited Edition collection sees a number of high-end sports equipment given a stylish Dior revamp. The collection features a gym ball, multifunctional weight bench and treadmill, as well as a number of fitness accessories including branded dumbbells.

The Dior founder’s lucky star symbol has also been implemented into the designs, as well as the name ‘Christian Dior’ which is embellished with contrasting stripes in a further reference to the house’s signature style.

Produced in Italy at the Technogym Village, these special creations reflect a mutual commitment of inspiring a lifestyle that combines physical exercise and style to motivate people living a happier and healthier life.

With only a handful of the high-end sports equipment on offer, the new release is set to be a rare treat for fashionista gym bunnies for 2022 workouts.

Find out more via technogym.com

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