Bob Bob Cité Introduces Maximum Mark-Up On Its Fine And Rare Wines

Wine buffs, you’re in luck. Bob Bob Cité has introduced a maximum mark-up of £75 on its impressive wine list – offering guests astonishing value at the sophisticated City restaurant

In its latest step towards becoming ‘a temple of affordable luxury’, City brasserie Bob Bob Cité has introduced a maximum mark-up of £75 on fine and rare wines – regardless of the value and size of the bottle.


A haven for fine wine fanatics, Bob Bob Cité’s list now runs to 280 wines and 120 Champagnes – 160 of them in large formats from magnum (1.5 litres) to Methuselah (6 litres).

The greatest impact of the new pricing structure will be seen in the £200+ price-range, offering astonishing value not only compared to other restaurants, but also even in comparison to retail prices.


The £75 maximum mark-up is being introduced as a permanent feature of the list, not a limited-time offer. It applies to every wine on the list, with no limit on the wine’s value – be it Côte Rôtie La Landonne Guigal 2000 at £370 (compared to £388 retail in Selfridge’s) or the 1928 Chateau Yquem at £3,380 compared to £10,306 when bought via fine and rare wine specialists Millesima.


While the cap makes a dramatic difference on the more valuable wines, the list is very keenly priced throughout. House wines start at £5.50 – £6.00 per glass, with a great variety at the more ‘everyday’ prices.

This unprecedented new pricing model is made possible by expert buying, huge capital outlay and a sophisticated business model which sees the majority of Bob Bob Cité’s more valuable and rare wine sourced ‘ex-château’ – direct from the winemaker – which also minimises the risk of bottles being oxidised or compromised by not being properly stored or transported prior to being sold. These wines may have moved only once: from the winemaker to the cellar of Bob Bob Cité.


Bob Bob Cité’s owner Leonid Shutov commented of his new wine-pricing model, “My vision for Bob Bob Cité was always that it would be a destination for celebrations and special occasions, yet at prices which would make it accessible to everyone, not just a privileged few.”

I know that even with the maximum mark-up of £75, the exceptional wines and champagnes on our list are not bottles to drink every day.

However when anyone is planning a celebration which includes, for example, a Jeroboam or Methuselah – or simply wants to experience one of the world’s best wines or vintages – my hope is that they will choose Bob Bob Cité in which to do so, safe in the knowledge they are paying an unbeatable price for it.”

Impressive price comparison examples include:

Côte Rôtie La Landonne, Guigal 2000
Bob Bob Cité: £370
Selfridges: £388

Moët Chandon 1978 MAGNUM
Bob Bob Cité: £1,070
Hedonism Wines: £1,520

Château Yquem 2001
Bob Bob Cité: £565
Selfridges: £750
Hedonism Wines: £698
Millesima: £920

Cristal Brut Louis Roederer, 2002 METHUSELAH
Bob Bob Cité: £6,750
Selfridges: £8,999 (for the cheaper 2004 vintage)

Make it happen
Where: Level 3, 122 Leadenhall St, London EC3V 4AB.
How: Visit to find out more and make a booking.

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