Launching at select Viceroy properties in Portugal, Santa Monica, Chicago, and Washington D.C., the collaboration brings tailored cycling routes and group ride opportunities to guests
Ideal for sports fanatics, Viceroy has announced a new partnership with Rapha, the globally renowned cycling brand, launching on October 1st 2025 across four global properties: Viceroy Santa Monica, Viceroy Chicago, Viceroy Washington D.C., and Viceroy at Ombria Algarve.
This exclusive collaboration invites guests to explore each destination through Rapha-curated cycling routes designed to inspire discovery, adventure, and connection. Whether guests are seasoned riders or leisure explorers, routes range from relaxed 3-mile rides to advanced journeys of 60+ miles.
The announcement represents Viceroy Hotels & Resorts’ refreshed commitment, under its new brand direction, to immersing guests in authentic culture and experiential storytelling. With this new guest experience, Viceroy and Rapha will showcase a true sense of place, showcasing the local landscape and culture through a fresh lens.
“We’re incredibly proud to bring our partnership with Rapha to life at Viceroy Ombria Algarve and across our hotels worldwide, sharing our passion for community, discovery and sense of place” said Daniel Ozzán, General Manager of Viceroy at Ombria Algarve.
“Rapha recognises the Algarve as one of Europe’s most inspiring cycling destinations. From coastal paths to quiet country roads, riders of all levels can explore unforgettable routes. With Faro Airport’s excellent connections, it’s easier than ever to join us. Together, we look forward to welcoming cyclists and adventurers from near and far.”
To bring the partnership to life, Viceroy and Rapha have designed location-specific routes that reflect the character and charm of each destination. From coastal paths to urban corridors, each property offers guests a distinct way to explore their surroundings on two wheels:
Viceroy at Ombria Algarve (Portugal)
Guests at Viceroy Ombria Algarve, Portugal, will be able to enjoy curated rides, designed to foster connection with the surrounding nature and landscapes.
The Algarve combines sunny weather, breathtaking scenery, versatile terrain and excellent cycling infrastructure, making it a paradise for both casual riders and serious cyclists. Bikes are available for use through Viceroy’s in-house fleet, with access to advanced road bikes via local partners for intermediate and expert riders.
Viceroy Santa Monica (California)
Guests can ride along the iconic Santa Monica boardwalk, wind through the eclectic neighborhoods of Venice, and climb into the Hollywood Hills for panoramic coastal views. The curated routes offer a balance of urban and natural landscapes, perfect for every level of cyclist.
Viceroy Chicago (Illinois)
In the Windy City, routes trace the city’s stunning lakefront and Gold Coast, offering scenic access to Chicago’s architectural gems and historic neighborhoods. Whether cruising through the city or pushing for a longer challenge, guests can ride at their own pace with Rapha’s expert guidance.
Viceroy Washington D.C (D.C)
Guests in the nation’s capital will soon be able to explore the city via Rapha’s upcoming leisure and intermediate routes, thoughtfully planned to showcase D.C.’s historic corridors, green spaces, and iconic landmarks.
Find out more via viceroyhotelsandresorts.com
