Get ready to be the belle of the Barbell. Launching this December, here’s everything you need to know about the new PUMA x 247 capsule collection
Calling all fitness fanatics. 247, the performance wear arm of one of the fastest growing British fashion brands, Represent, has just announced a dreamy new partnership with sportswear giant, PUMA.
Launching on December 18th (just in time for a last minute delivery from Father Christmas) the campaign for the 12 piece training apparel, footwear and accessories collection is fronted by Olympic rising star and 800m Paris semi-finalist, Phoebe Gill alongside Represent 247 athlete and HYROX Master Trainer, Jake Dearden.
The new PUMA x 247 capsule, with pieces for both men and women, marks a significant milestone for Represent, containing the release of its first ever womenswear clothing and trainer, which is modelled by Team GB athlete Gill.
The collaboration signifies the Manchester-born brand’s broader mission to innovate and evolve within the performance space, by connecting with brands with the mutual goal to create best-in-class products in the running and hybrid training spaces.
The unique foundation of the brands’ relationship originates with Represent CEO, Paul Spencer, who previously served as Managing Director of PUMA’s European operations. Paul’s vision was crucial for he seamless integration of 247’s identity into the massively popular fitness racing shoe, PUMA Elite Nitro’s silhouette.
The trainer is the centre piece of the range, redesigned with the 247 palette, detail, and logo, as with the accompanying clothing collection, featuring core pieces for both men and women.
George Heaton, co-founder and Creative Director of Represent comments, “At 247, we’ve always sought to push the boundaries of athletic performance, and collaborating with PUMA on this project represents a key milestone in our journey. Our aim was to learn from one of the best in the industry and elevate our product line, starting with the creation of an elite performance running shoe. PUMA, already known for developing the number one shoe in HYROX—a sport with which we’re authentically connected—was the perfect partner to help us achieve this goal.“
The collection takes the best of the proven PUMA performance styles and evolves them to meet the specific needs of today’s athletes. By enhancing fit, refining materials, and incorporating premium detailing, the iconic styles are elevated to a whole new level of performance and style.
Open The Wordrobe
How: The 247 x PUMA collection will be available from representclo.com/247 and puma.com on 18th December from 8pm GMT
