ME London Announce LFW-Inspired Experiences


Embrace all things style-related this September with ME London’s fashion-inspired experiences


Strike a pose. With London Fashion Week just around the corner, ME London has announced a series of stylish activations in partnership with leading female creatives and entrepreneurs – from getting ready to attend fashion events with social fashion rental app By Rotation and Ukrainian slow-fashion label CULTNAKED, to in-suite podcast recordings, runway-inspired cocktails and glamorous after parties.

Located opposite Somerset House and 180 Studios in London’s cultural epicentre, ME London is famed for its contemporary design, vibrant atmosphere, and unique architecture, making it the perfect Fashion Week base.

From 15th – 19th September, ME London will play host to an exclusive pop-up with By Rotation and Ukrainian slow-fashion label, CULTNAKED. Set in one of ME London’s expansive suites, fashion enthusiasts can experience the popular rental platform IRL with the opportunity to try on outfits before renting their favourite pieces from a curated selection of designers – including CULTNAKED – and creating unique FROW-worthy looks.

Suitably styled, fashionistas can head up to the hotel’s iconic Radio Rooftop for a runway-inspired cocktail, with panoramic views over the city.

A limited number of tickets will be available online, with the price of the ticket to be converted into a By Rotation gift card to be used during the pop up. Attendees must have a By Rotation account and have a UK or US based App Store or Google Play account.

London Fashion Week Podcast


Profiling the pioneers in the world of sustainable fashion, ME London will host an exclusive podcast session with By Rotation’s founder Eshita Kabra and CULTNAKED visionary, Mary Furtas. The ‘On Rotation’ episode will explore a plethora of topics, promising a deep dive into the world of fashion, sustainability, and resilience.

Furtas will provide unique insight into CULTNAKED, a Ukrainian fashion brand known for its unique and sustainable designs, touching on the inspiring journey of scaling such a successful business in the shadow of war. Recorded live at Ultimate ME + Suite Duplex Penthouse, the podcast will be released on By Rotation’s YouTube channel, with additional streaming platforms to be announced.

LFW Closing Party


Closing London Fashion Week in style, ME London will host the who’s who of the industry in its elegant Marconi Lounge on September 19th in collaboration with By Rotation and CULTNAKED. Key figures in fashion will gather for a glamourous evening of champagne, canapes, and world-class entertainment, with music provided by special guests, London-based DJ-trio, Hale Zero.

A limited number of tickets will be available to the public, while guests of the hotel will receive complimentary admission so they too can revel in the fashion festivities.

Runway-Inspired Cocktails


The party continues at Radio Rooftop, one of London’s most iconic venues, between 11th and 19th September. Set on ME London’s 10th floor, the vibrant bar is the city’s go-to destination for sipping on runway-inspired cocktails this September.

A set of stylish concoctions have been created to offer the perfect post-show treat and will be available daily, providing a taste of high fashion coupled with a side of mesmerising views. Guests will be able to try three enticing RunwayCocktails inspired by true fashion icons: Peach Prada, Westwood’s Punkature and Coco Privado.

Rates at ME London start from £350 per night. Tickets for the pop-up and LFW closing party will be available for purchase on Eventbrite starting from £15. Please follow this link to book tickets for the pop up and this one for the LFW party.

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