Blink and you’ll miss it – Sports Direct has just launched an exclusive campaign with two-time Olympic medallist and British record holder, Dina Asher-Smith
If you’re a speedy Gonzales, you’re going to love this new launch. Sports Direct has just launched an exclusive campaign with two-time Olympic medallist and British record holder, Dina Asher-Smith, in order to celebrate her apparel and footwear collection with Nike.
The new collection is based around the iconic Pegasus 41 Gore-Tex trainer and showcases both Dina’s vibrant energy and the joy of running. The campaign aims to remind and inspire everyday runners why they run and to find joy, even in tough conditions.
Launching in Sports Direct stores across the country, the campaign encourages runners of all backgrounds to embrace the freedom, vitality, and energy running brings. The collection is designed to motivate runners to take on the elements with confidence and determination, just as Dina embodies in her own athletic journey.
The fastest British woman on record, she won a gold medal in the 200 metres, silver in the 100 metres and another silver in the 4×100 m relay at the 2019 World Championships, breaking her own British records with further records which still stand.
At the heart of the collection is Nike’s Pegasus 41 Gore-Tex – a trainer designed to deliver a comfortable and responsive ride, even in harsh weather conditions.
Key features include:
● Dual Air Zoom unit
● ReactX foam midsole
● Lightweight energy return and cushioned comfort
● Waterproof GORE-TEX
● Upper and reflective details
Ger Wright, Managing Director of Sports at Frasers Group told The Wordrobe: “We’re thrilled to partner with Nike and Dina for this campaign and to roll it out in Sports Direct stores across the UK. We always value the opportunity to connect with our customers on a more meaningful level, which the campaign allows us to successfully do via Dina’s inspirational character as one of the greatest ever female British Olympians.”
Make it happen
How: Dina Asher-Smith exclusive campaign and collection is now available at Sports Direct stores and online at sportsdirect.com.
