As well as a pop-up launch in the FLANNELS X flagship store, the new partnership will feature four days of fitness-inspired runs, workouts and industry panel discussions in celebration of all things active
On January 6th, 247 by Represent, the British luxury performance apparel brand, Marchon, the UK’s leading functional training brand, and Puresport, the global leader in wellness nutrition and CBD products, are partnering to celebrate four exciting days of fitness to start the new year, hosted through the luxury retailer, FLANNELS.
FLANNELS will kickstart the collaboration with a pop-up launch in its FLANNELS X flagship, housing a collaborative apparel collection from the brands. The collection will boast a varied range of active and lifestyle apparel, featuring one training jacket, a hoodie, t-shirt, and tank top. This will be accompanied by a training pant, shorts, socks and a set of wristbands.
Following this, Puresport will host a public run on 6th January at 8am in Soho Square, with fitness fans of all abilities invited to join. Marchon has prepared two days of workouts from 7th January and the fitness series will end with a panel talk taking place back at FLANNELS X featuring industry leaders, George Heaton, Michael Murray and Ollie Marchon, hosted by Vogue Business’s Lucy Maguire.
The talk will feature discussions from the panelists around how brands are responding to the evolution of sportswear, the importance of building a community, and how fitness remains a key pillar of each brand’s core values, being instilled into their leadership and how this can be attributed to their success.
Launching on the 6th January, this capsule collection will be sold exclusively in the FLANNELS X store as well as FLANNELS.COM. Following this, the collection will then drop on REPRESENTCLO.COM on January 10th at 8pm.
David Epstein, Managing Director of Premium and Luxury at Frasers Group, told The Wordrobe: “The exclusive launch of this collection demonstrates FLANNELS’ ability to blend trending product with innovative experiences, in collaboration with our category-leading brand partners. Throughout January, FLANNELS X will play host to several initiatives, bringing the community together and strengthening FLANNELS’ active category.”
Represent Owner and Founder, George Heaton speaks on the collaboration, “FLANNELS approached us and introduced the idea of a January campaign to celebrate the worldwide notion of getting back to fitness in the new year. We were on board straight away and after successful collaborations with global fitness leaders Marchon and Puresport this year, we knew we’d have to get them involved to complete the grouping of performance apparel, training and wellness nutrition.”
Ollie Marchon, Founder of Marchon and The PFCA adds, “Our collaboration with Puresport and Represent is an effort to bring together our communities by blending Puresport’s expertise in natural wellness, 247 Represent’s focus on performance lifestyle, and MARCHON’s expertise in functional fitness. This partnership aims to improve people’s approach to health, wellness and performance, in a pursuit of living a life without limits.”
Launches 6th January 2024.
