Luxury Lifestyle

Everything You Need To Know About Ashwaganda

We take a look at the herb gaining momentum in the wellness world, plus the best products worth stocking up on this season

The A Word 

If you haven’t heard of it yet, Ashwagandha is part of a family of plants called adaptogens – a group widely known for their health benefits, especially in the pharmaceutical and wellness industries. 

Also known as Indian ginseng, winter cherry or by its scientific name Withania somnifera, ashwagandha’s roots, berries and other various parts are used for their medicinal properties – but it’s ashwagandha extract – which is an extract of the plant’s roots – that’s found in most supplements.

It’s also certainly no new kid on the block. People have been using this herb for thousands of years, with plenty of research to support that it can relieve stress, increase energy levels, boost libido and improve concentration. 

The herb is becoming trendier in the health world by the minute, with this year’s March report from Data Bridge Market Research anticipating that the global Ashwagandha market will continue to grow, reaching up to $102.74 million by 2029 due to high demand from both consumers and the pharmaceutical industry. If you haven’t tried its stress-busting benefits for yourself yet, give it a go with one of these top Ashwaganda products.

Wicked Gummy Co’s Ashwaghanda gummy

Vegan vitamin gummy brand Wicked Gummy Co has recently launched a delicious Ashwagandha Gummy, the perfect boost for a dose of calm throughout the day. With a delicious natural raspberry flavour, these ashwagandha gummies promote balance in the body and can help increase concentration too. They recommend taking two gummies per day, containing 1200mg of finest quality ashwagandha. What’s more, they’re vegan, allergen friendly, non GMO and gluten free. 

£19.99, shop via wickedgummyco.com

Glow Bar Elixirs Ashwagandha

Ideal for whisking into a hot drink or blending into your morning shake, enjoy 100% Ayurvedic feel good magic with this small but mighty elixir.  This supplement helps to calm your body, mind and spirit during times of stress, resetting cortisol levels and easing tension. Glow Bars Ashwagandha comes in a powdered format, with a relatively neutral taste to avoid feeling like you're eating from a vegetable patch.
£26.50, shop via planetorganic.com

LONDON NOORTROPICS’ Zen Coffee

Calling all coffee addicts – swap your usual beans for a cup of this adaptogenic coffee, crafted with an infusion of CBD and Ashwagandha. This balancing and calming blend is designed to promote a sense of peace, combatting the effects of stress, tension and irritability. Free from preservatives and artificial sweeteners, sip away and reap the benefits.
£15.00 for 12 satchets, shop via londonnootropics.com

Earth Secrets' Calm

Designed to relieve stress and anxiety, Earths Secret’s Calm Complex contains a combination of five powerful botanicals including the award-winning herb KSM-66® Ashwagandha.  This means a branded full-spectrum root extract, with the highest percentage of active compounds compared to any other root-only extract, measuring over 5% by HPLC.  KSM-66® also boasts the highest potency and bioavailability of Ashwagandha on the market today and is is the highest clinically studied version of Ashwagandha, supported with an impressive 22 gold standard human clinical trials. £30.00, shop via earthsecret.com

Novomins’ Ashwagandha Gummies

Kicking things up a notch, these raspberry-flavoured ashwagandha gummies are infused with a powerful blend of Vitamin C, Vitamin B12 and Black Pepper.

Vitamin C helps to contribute to the normal function of skin, bones and cells and normal collagen formation, whilst Vitamin B12 contributes to the reduction of tiredness and fatigue. The black pepper meanwhile, adds a little va va voom into the mix. 

£9.99, shop via novomins.com

LINK NUTRITION's Ashwagandha

Good things come in sleek packages - Link Nutrition combines science-backed research with food-based nutrition to create formulas that are completely free from artificial additives. Blended from a combination of 32.5mg active withanolides and 13.5 grams of ashwagandha root, these Ashwagandha capsules can help support your body’s natural hormonal balance whilst helping to lower cortisol levels. Plus, they also contain ingredients to help you with those hours of snooze-worthy shuteye too. £21.99, shop via selfridges.com

Nuccy’s Almond Coco Flow 

Designed to be the nut butter that makes you spark in the morning, this is almond butter, but certainly not like you know it. A delicious combination that will make you feel in the flow all day, Nuccy’s Almond Coco Flow contains just a trio of natural ingredients –  almonds, coconut and Ashwagandha for a spoonful of lip-smacking calm.
£8.00, shop via nuccy.co.uk

ESPA Restful Night Cream

As well as supplements, you'll also find Ashwagandha in beauty products too. Making bedtimes more blissful, this Restful Night Cream has been expertly developed to create a calming ritual. Rich botanical lipids nourish the skin while Valerian’s properties are carefully balanced with calming Chamomile, Hops and of course, Ashwaganda for added relaxing properties. £32.00, shop via harveynichols.com

Sleep Alpha’s Deep Sleep + Full Restoration

Living in such stressful times, it’s hardly surprising if you’re having trouble sleeping. Take back control and get to sleep faster with this innovative supplement, made with a blend of ingredients including to Ashwagandha to help regulate a normal sleeping pattern whilst improving deep sleep time also known as NREM. £42.99, shop via sleepalpha.co.uk

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