Range Rover To Begin Production Of Classic Electric Models

Builds are set to start for the world’s only production electric classic Range Rovers Global, with high demand leading to a doubling of jobs and an expanded production facility



Lunaz, the leading creator of electric classic cars, has announced the first tranche of production availability for classic electric Range Rovers. The company, based in Silverstone, England will create an initial run of 50 of the luxury SUVs built in the ‘classic era’ between 1970 and 1994, predicted to be reaching customers by summer 2021.

According to Lunaz, “Re-engineering, electrification and upcycling are the solutions to the pressing need to further the legacies of the most significant cars in the world. Adding classic electric Range Rovers to the Lunaz portfolio answers sustained customer demand for a clean-air expression of the world’s definitive SUV.”


Since unveiling Jaguar, Bentley and Rolls-Royce electrified classics, Lunaz has been consistently asked by its global customer base to apply its re-engineering and restoration approach to these cars.

In response to feedback from these customers, electric classic Range Rovers by Lunaz will be offered in both ‘Town’ and ‘Country’ specification. The more urban expression of these cars will be presented with increased focus on rear-seat and driver comfort, reflecting their dual use as either self-driven luxury vehicles or chauffeured cars. These cars will be available in both standard and long wheelbase.

‘Country’ specification will include a full suite of engineering, technological and design features that augment a full electric classic off-roading experience for the first time.

Every car by Lunaz goes through a full bare metal restoration and re-engineering process ahead of conversion to the company’s proprietary electric powertrain. This approach allows Lunaz to answer the questions of usability and reliability that detract from the experience of owning the most celebrated classic cars in the world

Country specification electric classic Range Rovers by Lunaz will include a 4-wheel drive system, updated suspension including anti-roll bars and uprated brakes. Within the cabin, the pure utility of the original interior design will be significantly elevated. This will be achieved by applying Lunaz’ design philosophy.

This approach balances the integration of technology and usability within a classic architecture. It is executed with the highest quality materials from a palette that responds to traditional and contemporary tastes and lifestyles.

Design Director, Jen Holloway and her team will work in close consultation with customers to tailor the car to their exact requirements. Material palettes that honour the textile interior that debuted on the original classic Range Rover will be offered as well as more traditional upholstery options executed in the very finest leathers and woods. Customers will be able to select from either the classic three-door configuration or the four-door models.

David Lorenz, Founder of Lunaz with a lifelong love of classics commented:

“Lunaz has enjoyed extraordinary growth in 2020 reflecting shifting global attitudes towards consumption. Indeed, the firm has responded to a rebalancing of car collections for a clean air future. This has led to a doubling in the number of highly skilled jobs at the firm’s manufacturing base in Silverstone and anticipated 2021 demand will lead to a further doubling of the number of skilled engineers, designers and technicians at an expanded manufacturing base adjacent to the current technical HQ.

“By 2030, when the UK ban on internal combustion engine car sales will come into effect there will be 2 billion ICE vehicles on the planet. Without conversion to electric, this will represent mass redundancy of finite resources that could otherwise be re-used. Our approach answers the urgent need to extend the life of these vehicles for future generations.”

Prices for classic electric Range Rovers by Lunaz start at £245,000 excluding local taxes. The first production tranche of 50 vehicles is currently being allocated with first customer deliveries anticipated for the summer of 2021.

Find out more via lunaz.design

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