Porsche Enters World of Luxury Design Hotels


If owning a shiny sports car is a fantasy of many, booking a Porsche-inspired hotel will no doubt will prove just as popular. Introducing Steigenberger Porsche Design Hotels, a merging of functional design and a unique brand experience at the very highest level



Exciting news for both petrol heads and hospitality lovers alike – introducing Steigenberger Porsche Design Hotels, a merging of functional design and a unique brand experience at the very highest level. Dr. Jan Becker (CEO Porsche Design Group) and Marcus Bernhardt (CEO Steigenberger Hotels AG/Deutsche Hospitality) met at the Steigenberger Icon Hotel Frankfurter Hof have officially signed an agreement that heralds the creation of a joint hotel brand.

“Steigenberger Porsche Design Hotels” is a unique hotel concept specialising in luxury lifestyle experiences. With no confirmed construction details yet to be announced, the new brand will launch in selected international metropolises in the future – fuelling the dreams of supercar lovers around the world.

Image credit: Deutsche Hospitality

Such collaboration represents a significant step for both companies. “Steigenberger Hotels & Resorts and Porsche Design share common values,” stated Dr. Jan Becker. “We demand the highest standards of quality and exclusive design and strive for continuous development. Together we want to offer our guests a completely new hotel experience.”

Our two companies unite the very best of both worlds,” added Marcus Bernhardt. “Porsche Design brings a unique design philosophy to the partnership. And there is scarcely any company in the hotel business other than Steigenberger which has brought so much quality, service and passion to bear over a period of more than 90 years. With these strengths we create a new and exciting product which will encourage people to rediscover the hotel sector.”

In 1963, Professor Ferdinand Alexander Porsche created one of the most iconic design objects in contemporary history: the Porsche 911. Following his vision to take the principles and myth of Porsche beyond the automotive world, he created the exclusive lifestyle brand Porsche Design in 1972. His philosophy and design language can still be seen in all Porsche Design products today.

Albert Steigenberger opened the Europäischer Hof in Baden-Baden in 1930, a hotel which was to go on to become the founding myth of Steigenberger Hotels AG. 160 hotels now operate under the Steigenberger name across three continents. Deutsche Hospitality has formed part of the Huazhu Group since 2020. Huazhu is one of the largest hotel groups in the world. The company’s portfolio extends to more than 7,000 hotels, and its H Rewards Bonus Programme currently boasts more than 174 million members.

Further brand/construction news to be announced.

Credit: Logos, product and company names mentioned are the property of their respective owners.

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