Furthering their ongoing efforts to be a more sustainable brand, London-based jewellery brand Missoma and art school Central St Martins have announced an exciting partnership to give fresh life to deadstock jewellery and waste metals
Through the collaboration, such items (which will be donated to the school) will now be repurposed and broken down, before being upcycled into new designs created by students.
Missoma said the initiative, called The Deadstock Project, was launched to support its fashion circularity ambition, with more projects to extend product lifecycles to be announced.
In a statement, the jeweller said fashion students will create their own designs from deadstock materials with Missoma’s Creative Director, Chief Marketing Officer and Head of Design (a former CSM alumni) to guide and assist them along the way. The winning design will be showcased across Missoma’s social platforms.
Recycled precious metals have a positive impact on the environment, with recycled gold producing up to 99.8 percent fewer greenhouse gas emissions than mined gold. Compared to platinum, recycled platinum has a 95 percent reduction on its impact and recycled silver saves 14 percent on emissions.
To make the project as circular as possible, Missoma insists its packaging is 100 percent recyclable and deliveries are carbon neutral.
The project is by no means the brand’s first step towards being more sustainable – as part of its Black Friday offering, Missoma announced the fifth year of its partnership with the female-founded charity TreeSisters to aid reforestation and climate repair – with a goal to plant 1 million trees with TreeSisters by 2026.
Find out more: uk.missoma.com
