Do good with a designer edge – the Kering Group is playing its part in combating the Covid-19 pandemic in France by providing 3 million surgical masks and more
In order to help with frontline supplies, Kering has pledged to provide the French health service with 3 million surgical masks, which the world-wide group will purchase and import from China.
A global luxury group, Kering owns a series of household designer companies, including Gucci, Saint Laurent, Bottega Veneta, Balenciaga and Alexander McQueen, to name a few.
As well as providing vital masks, the French workshops of Kering’s Houses Balenciaga and Yves Saint Laurent are preparing to manufacture masks while complying with the strictest health protection measures for their staff members.
Production aims to get underway as soon as the manufacturing process and materials have been approved by the relevant authorities.
With a view to providing a lasting response to the current pandemic, Kering has also made a financial donation to the Institut Pasteur to support essential research into Covid-19.
Gucci additionally responded to a call to fashion companies from the Regione Toscana for surgical masks and medical overall. In the coming weeks, the brand aims to donate 1,100,000 surgical masks and 55,000 medical overalls in the coming weeks, subject to relevant authorisations.