The Wordrobe

Hotel Review: The Academy, Bloomsbury


Big hotels may have their glitzy appeal, but the charm of a boutique hideaway can never be beaten.

Sophie Ritchie shares why The Academy in Bloomsbury is perfect a night of stylish enchantment


A lavish London hotel filled with finely tuned interiors, The Academy in Bloomsbury is perfect for a slice of finery in the centre of London. 

Comprised of five Georgian townhouses transformed into one boutique hotel, this luxury London hideaway is found in the heart of Bloomsbury’s brainiest district. UCL University is on its doorstep and the iconic British Museum is just a short stroll away.

Following an extensive multi-million pound renovation by YTL Hotels, the 50 rooms and suites have been dreamt up into places of pure relaxation for leisure and business travelers alike. 

Contemporary interiors are courtesy of New York-based Champalimaud Design, who champion that ‘Good design begins with an exceptional story.’

The Academy hotel is poised and petite, with many narrow hallways that reveal cozy places for guests to further unwind.

Explore the well-stocked Library with its plush pink couches, patterned cushions and rows of colour-coordinated books.

Interior design devotees will also love the lobby, an instantly impressive reception room with velvet seating, modern furnishings and enormous ivy drapes.

With Chanel coffee table books and intricate rugs, it’s a room that immediately radiates style. Check-in smoothly at the front desk and escape from London’s busy pace. 

The Room


Step across the archaic threshold into the abodes and expect a blend of modern and vintage interiors, complimented with a sense of seclusion and privacy.

Rooms categories range from the snug Townhouse Single to the spacious Bloomsbury Suite. With its own living room and master bedroom, it’s ideal for turning the London townhouse feel up a notch.

Each relaxing room also boasts an impressive en-suite marble shower room decked out with silvery grey walls.

Don the robe, pull on the slippers and enjoy the hotel’s charming ambience. The pampering Aromatherapy Associates toiletries will also do nicely.

Little touches add to The Academy’s elegant townhouse feel. Sniff fresh flowers in the bathroom or enjoy the welcoming array of treats. Friendly and dedicated, staff go above and beyond to make a guest feel special.

Make the most of luxe travel essentials that give this hotel its five-star crown; complimentary WiFi, giant flat screen TVs, a complimentary minibar and plenty of handy USB charging points.

The Dining

1 Bountiful breakfasts
The Academy breakfast is served in The Refectory, a bright downstairs space filled with stylish seating and azure blue walls.

Bite your way through a varied continental buffet. Enjoy plenty of fresh pastries, cheeses, breads, granola and large bowls piled high with fresh fruit.

Service is friendly but can be slow during busy times, so make sure to leave plenty of time to enjoy the spread.

2 Asian-inspired afternoon tea
Enhance the elegant experience with a spot of the classic British pasttime. The Academy have recently launched Mr Ma’s Afternoon Tea, a spread that pays homage to the hotel’s literary and cultural connections to Bloomsbury.

Chinese author Lao She’s novel, Mr Ma and Son, has inspired The Academy’s high tea with an Asian twist. 

Think Ginger and cinnamon scones, Chinese egg tarts and Sesame Jian Dui Dough Balls. Foodies are in for a tasty feast that breaks away from tradition. 

3 Dine out with decadence
There’s no restaurant at The Academy (but there is a super suave Alchemy Bar). Those seeking a night of delicious feasting should book a table at the nearby Wheeler’s restaurant.

One short cab ride will take you straight to Wheeler’s sleek red banquet seating and art-covered walls. Here, a menu filled with Marco Pierre White’s signature dishes and courteous service awaits.

The Wordrobe Verdict



Big hotels may have their glitzy appeal, but the charm of a boutique hideaway can never be beaten.

If you’re looking for an exclusive and bespoke way to experience the capital, book a room at The Academy in Bloomsbury for your next luxury London stay.

Make it happen
Where: 21 Gower St, Bloomsbury, London WC1E 6HG
How: Visit theacademyhotel.co.uk or phone +44 (0) 20 7631 4115 to make a booking.
Wallet: Rooms from £191 per night.


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