Bluebird Now Open At White City


Chelsea’s Bluebird Café has spread its wings and expanded to open its doors at Television Centre White City, one of London’s hottest new developments

Opening out onto a piazza overlooked by the Television Centre’s famous circular core, Bluebird Café White City is at the heart of the £8 billion regeneration that has opened this iconic location to residents, diners and revellers for the first time in its history.

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Taking the buzz and familiar charm of the café at the original Bluebird – a Chelsea landmark on the Kings Road for 20 years – this new sister brings a chic, all-day drinking and dining destination to West London.

The first of Bluebird’s planned expansion in London and beyond, the 5000-square-foot space is a relaxed and stylish destination perfect for everything from power breakfasts to leisurely elevenses, working lunches to afternoon teas. In the evening, Bluebird Café evolves into a restaurant and bar – the perfect place for unwinding with a glass of wine after a long day. 

nduja crusted yellow fin tuna & green sauce

Bluebird Restaurants’ Executive Chef Simon Gregory has created a modern European menu featuring dishes such as:
• Nduja crusted yellow fin tuna with grilled onion and green sauce
• Butter chicken curry with basmati rice and burnt chilli
• Spiced King prawns with yoghurt and pistachio

Seasonal specials will also be highlighted throughout the year, as well as a selection of legendary desserts and classic pastries – savoury and sweet – from award winning Executive Pastry Chef, Roger Pizey. 


 The café’s interior has been designed by David d’Almada’s Sagrada and incorporates a mix of British styling from the 1960s and modern Bluebird Chelsea glamour. The artwork has been sourced by Fraser Scott and includes works by young British artists as well as designs inspired by Bridget Riley and Celia Birtwell.

Bluebird Restaurants’ Executive Chef, Simon Gregory, commented: ‘I’m incredibly excited to be a part of such an iconic redevelopment – the Television Centre couldn’t be a better home for the first Bluebird Café. We’re thrilled to have brought the very best of Bluebird’s all-day dining to the West London community’.

Make it happen
Where: Television Centre, Wood Ln, White City, London W12 7FR
Bookings: Reservations can be made by calling 020 3940 0700 or visiting


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